Any product's success depends heavily on its packaging, which not only keeps the item safe throughout transit but also acts as a sales technique to draw in customers.
But it's common to undervalue how crucial it is to select the appropriate carton material for packaging.
The longevity, sustainability, and general consumer appeal of a product can all be greatly impacted by the kind of carton material that is utilized.
This post will discuss the advantages of selecting the ideal carton material for your goods and how doing so can help your company.
Whether you run a small or large company, knowing how important it is to choose the right carton material will help you make the most out of your packaging strategy and ultimately increase the success of your product.
The Advantages of Packaging Using Paperboard
You may print, cut, and laminate folding carton boxes to make them the exact size you need for your goods.
They can be produced quickly, are very adaptable, economical, and convenient to carry and store.
You have a variety of options for product packaging if you've determined that paperboard is the best option for your retail packaging. Custom folding carton boxes are useful for practically every sector.
There are several factors to take into account when making decisions for your product, one of which is the kind of material to choose.
Every product is different from the next, and because of its individual adventures, they all require various things.
Even if there seem to be an infinite number of options, protecting your product, saving money, building your brand, and lessening your environmental effect all depend on taking this step.
In the end, selecting the best material will be just as beneficial to you and your product as selecting the ideal bespoke product packaging design.
We hope that by providing some important advantages and things to think about, choosing the best folding carton material will be simpler for you.
Safeguarding your product
Paperboard boxes must, first and foremost, safeguard the goods within. The fragility of your product must be taken into account when determining how many materials to utilize.
Any compromise or damage to your goods is the last thing you want to happen.
That being said, you don't have to turn your package into the Fort Knox of packaging, but using the right materials will guarantee that your product is adequately safe and fashionable without breaking the bank.
Folding carton packaging, when necessary, shields your box from drops and improper handling in addition to providing inherent protection against minor dings, dents, and scratches.
Additionally, folding carton boxes can accommodate extra protection for more delicate products, including liquids encased in glass, by using VAC forms or corrugated inserts.
While different products need varying degrees of protection, knowing how delicate your product is can help you choose the right materials to optimize their advantages.
Because of this, the various folding carton grades—such as Solid Bleach Sulfate (SBS) or Solid Unbleached Sulfate (SUS)—help companies focus on what they really need, be it higher printing quality, increased durability, or compliance with sustainability regulations.
Planetary Sustainability
The materials you select for the packaging are further elaborated upon in the next consideration. You ought to think about protecting the environment in addition to your goods.
Nowadays, a lot of buyers search for ecologically friendly firms that package their goods in an eco-friendly manner.
Selecting a different, greener material that doesn't affect the integrity of your package will assist improve your brand's reputation and make you more appealing to consumers who are becoming more concerned of the environment.
Fortunately, bespoke folding cartons are already quite environmentally friendly.
Personalized folding cartons are 100% recyclable, need less resources to make, and are composed of renewable materials!
Even the coatings and inks used to print on folding carton boxes are environmentally friendly and guarantee that the materials used are recyclable or biodegradable!
But if you're still interested in exploring additional eco-friendly bespoke packaging choices, you might want to look into more adaptable materials like hemp, kraft, or recycled paper!
Visibility and Branding
Now that you have discussed the materials for paperboard boxes, it is time to think about the contents of the real custom folding cartons.
Printed boxes serve as a medium for communication between you and the customer, therefore it's critical to tell your narrative in a clear and distinctive way to leave a lasting impression.
In that sense, you have a lot more room and flexibility to do this with bespoke folding boxes.
Not only can you highlight that you use environmentally friendly packaging, but a well-designed product will make it stand out from rivals on the shelf and strengthen your brand.
Paperboard Box Printing & Decorative Options
Additionally, offset and digital printing are the two printing methods available for bespoke folding cartons to help with this.
Which approach works best for your package will depend on the specifics of each instance. Digital printing is preferable for simpler designs or smaller sets, but offset printing is often better for larger batches and gives superior print quality.
To really make your bespoke carton stand out, you can also include decorative printing options like foil stamping, specialty coatings and laminations, and embossing and debossing.
By applying metallurgical materials to your packaging, you may add a level of elegance that is consistent with your brand through foil stamping.
With specialty coatings and laminations, you may give your packaging solutions more luster and durability by applying a film made of polyester, nylon, or polypropylene and bonding it onto the surface at high temperatures.
Lastly, to give your box a rich appearance and feel, embossing and debossing entails raising or lowering specific areas of your box. It could be worthwhile to combine this with the printing techniques discussed earlier!
Your goods will undoubtedly look good on the shelf no matter what ornamental printing or printing techniques you use!
Case Study: The Drop Supplements Brand Gained from Folding Cartons
Now let's look at a specific instance where Drop Supplements, a small family-run company, benefited from the use of the correct bespoke folding carton.
At first, Drop Supplements packaged their products with bubble wrap.
This solution led to product damage, an ugly box, and longer shipping times.
Additionally, at first it seemed impossible for this small family firm to afford unique packaging.
